Podcast: VV Checks, Doodles 2, and Bitcoin NFTs on Holder's Podcast

Hold on for dear life! We're back with a fun conversation with holder.xyz founders.

”Join Drew, Skyler, Joel with special guest Chris Sotraidis as they talk VV Checks, Doodles 2, Bitcoin NFTs, and what it takes to be a brand moving into web3. Chris has a background in as a technical writer, is the co-founder of Immutable Labs, and is an expert on brand engagement, helping some of the world’s largest brands like Budweiser launch web3 campaigns.”

You can find the podcast anywhere you listen, like:
Apple Podcasts
Spotify
Google Podcasts

What is Holder? Holder is a web3 CRM and marketing automation platform that powers customer engagement for the tokenized world. I’ve gotten to know the team over the last year, and I think the platform they’re building is fantastic and worth checking out. 🔥🔥🔥

With Holder, you can create web3-enabled forms that blend on-chain and off-chain data. From there you can create lists to automate and send updates to your community in a targeted and systematic fashion. For any brands creating a web3 presence, you really need a tool that can unite the data you know about consumers/community members into a single source of truth.

The ability to see on an intuitive dashboard what is happening with your community members is powerful. The automation capabilities that the team is building out now are a game-changer for engagement.

Today, I’m most excited about Holder’s Messaging system they’re rolling out.

Holder Messaging is the latest addition to the Holder web3 marketing suite, offering web3 brands the tools they need to create customer journeys and launch campaigns, all within the Holder platform. With two messaging channels currently live, email messaging and SMS messaging, and additional channels like Wallet Messaging in the pipeline, Holder Messaging aims to bridge the current gaps in holder communication and engagement.

With Holder Messaging, creators, marketers, and community managers can send real-time updates and alerts to holders and community members about time-sensitive drops, promotions, or upcoming events. They can also boost awareness for open proposals in DAOs, build more personalized relationships with community members through a 1:1 channel like SMS, and drive traffic to websites, social media channels, or other platforms to drive cross-promotion and deeper engagement within a brand or family of brands.

By enabling brands to engage with their customers in more personalized ways, Holder Messaging empowers them to build durable communities and achieve their marketing goals. This new platform represents a significant step forward in web3 marketing and customer engagement, and we are excited to see how it will be used by web3 brands in the coming years.

If you are interested in learning more about Holder or trying out Holder Messaging in your community, you can get in touch with them directly. With Holder Messaging, web3 brands can take the first steps towards building loyal customer relationships and sustainable businesses in an increasingly complex digital landscape.

That’s it! I’ll be back in a few days with another spicy piece. 🌶️